Typical AEBN bullshit. They spam by ICQ, they spam on boards, its all the same. Of course, they always claim it isn't what it seems. My guess is that they have a lot of freelance "employees" doing marketing, and can't control them. Whatever it is, its giving them a bad name.
My advice is to let this thread slip away, by not commenting. (Yeah, I know, here I am commenting... just wanted to make sure to give some context.)
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