Quote:
Originally Posted by Donny
My guess is this one:
2007 Honda Pilot
EX-L 4dr SUV AWD w/Navigation (3.5L 6cyl 5A)
MSRP/Invoice
$35,445/$31,912
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Pretty much dead on what I said... 10% profit, so the salesman would have made 20-30% of the $3500, if you paid full MSRP. You mentioned that you were shopping for a certain payment, and that's the easiest way to get a full sticker on a customer, or even more. NEVER shop for payment only, or the dealership can do plenty of things to increase their profit while still giving you the payment you want (switch to lease, extend loan to 6 or 7 years, etc.).