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Charge premium prices for premium service. Might want to focus on businesses. Home users are more of a pita and aren't as willing to pay as much. They always have computer problems and don't always have the in-house resources to handle them. Much easier to get a corp to fork out $500 to repair a few pcs than it is to charge a home user that much.
Also, offer hosting for the small businesses. Get a reseller plan with cpanel and you can charge sick prices for tiny accounts. Just make sure the customer knows you're going to give them awesome service. They don't mind paying as long as everything is up and running and they can always access their email.
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