Great little article I just read at XBIZ.com hits the nail on the head when it comes to your future in this the online adult industry.
Bottom Line - Adapt or you will go the way of the Dinosaur
Highlights from
Become the Shark By Ayrora Temple
Take a lesson in 'Mutation 101' and become the shark. The shark is also the ultimate survivor... you as an adult operator have to ask yourself, "Do I want my business to die out like the dinosaur, or do I want to survive like the shark?"
Here are a few helpful tips for learning how to swim with the big fish:
* Learn how to become immune to everything that comes along to destroy you.
One of the shark's greatest strengths is the formidable immune system it has been able to evolve over the years; protecting it from countless, often unseen, enemies on a microscopic scale. Likewise, if you can become what noted adult attorney Greg Piccionelli calls "a hardened target" then your operation can for all intents and purposes be immune to many of the conditions that might otherwise afflict it.
* Learn to feed in shallow water ? it may be more dangerous, but it's also unexpected, and could be a very effective means of securing your next meal.
For adult website operators, this could mean getting by on smaller margins; for example, charging $14.95 (or less) per month for a membership that once easily sold for $29.95 per month ? the idea being that a price point can drop so low as to be "as good as free" ? which then greatly diminishes the economic appeal of "free porn." After all, if you can satisfy your appetite by easily feeding on schools of smaller fish, then why chase a lone whale at the bottom of the ocean's depths?
* Find easier prey and learn new techniques for hunting it.
Once again, as a master of adaptation to the challenges of its environment, the shark has managed to evolve its range of suitable prey to ensure that it is well fed. In the adult webmaster arena, this evolution can be mimicked by choosing less challenging prey. For example, trying to sell live, interactive services that surfers can't get for free ? such as webcam sessions
and phone sex / video chat ? may make more sense than trying to sell still photos and video clips, which are readily available for free.
* Change your structure and multiply!
From small bottom-feeding sand sharks to behemoth open-ocean whale sharks, the species has diversified into myriad forms and spread throughout the world. These physical adaptations can be mirrored by the adult webmaster. For example, a successful affiliate seeing declining referral revenues might feel they can do a better job of retaining customers and thus decide to open a paysite; whereas a paysite operator with established traffic sources might find that sending those visitors to another program might be more profitable than trying to satisfy those visitors himself. It's all about finding where you fit best and then spreading out from there in an effort to ensure your longevity and food supply.
Think as though your company is a living, breathing animal. Pretend you are that animal and that you're being killed off. Your survival instincts should kick in and help you survive ? just like a shark.
As I watched my partner blow the virtual dust off of an old website and wonder if it was worth putting any more effort into, I asked him "As a Webmaster, are you going to continue to master the web, or are you going to end up letting the web master you?"
It really is your choice as to whether or not you can evolve and thrive like the shark, or go the way of the dinosaur ? but if you choose to do nothing then you will surely fade into extinction; a remnant of what might have been. As for me, I'll be lurking in the shallows, sniffing the water for the scent of blood, ready to strike.
Article:
http://www.xbiz.com/articles/99944
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