Quote:
Originally Posted by andrea_stockroom
Because branding can't possibly increase your profits by as much as 25%... and it costs SO much less money to get a new customer than to retain one. Bah... branding... I mean... whats the point of it? Didn't do shit for Nike, or Coca-Cola, or Apple, or Playboy....  |
Well, if you'd read the entire thing instead of just a snipet from it you'd understand Andrea. It works if you have billions of dollars. But if you don't there are better ways to market.