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I'm a long time Premiere Pro user on pc and what I always recommend is that one exports their edited videos from the timeline as a high resolution intermediate file like a DV AVI with SD material or a .m2t or Cineform codec AVI with HDV video and then import that intermediate file into a dedicated video encoding app like Cleaner XL, Sorenson Squeeze, Windows Media Maker, Adobe Flash Encoder or other appropriate app. That way you can get the best quality results and have more control over the video encoding process, such as color correcting, adding transparent watermarks and the ability to do a batch of different formats, frame sizes and bit rates in one fell swoop. If you are on Mac, I think their video encoding app is called Compressor.
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