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Originally Posted by pornguy
Not exactly true.. The company I was working for, spent 17.4 million in R&d for its first drug. Spent 8.9 million on advertising 1.1 million on I believe they called it Drug seminars. ( thats where they treat a bunch of doctors to a weekend away ) and made 98million in the first 2 years.
Last I heard, those companies were in business to make a profit. So...
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That sounds like a very small company (by pharma standards) and I'm sure some companies don't follow the mold. If you look at the public records of the big pharma companies in the U.S. it's very common to spend more on marketing than R&D. What I'm about to say may be wrong, but I remember a number I saw in an article that says the amount they spend on promos to the medical community comes out to $30K per doctor. That doesn't even include marketing to consumers. Don't forget, you can't watch a TV show without seeing 2 or 3 drug commercials and that's happening on every channel every day, every hour.
I'm not saying it's wrong necessarily as they have to make money, but it is what it is.