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It sounds like, they hired Sarah LoPrinzi to go through the poll data that xbiz has gathered over the years along with data from some leading people.
I assume Sarah LoPrinzi wasn't cheap, which is why they are charging so much. And I think they are also going to talk about the data at one of the xbiz shows.
I think seeing the data and what they came up with would be interesting to see. I don't think anyone could evaluate our Industry in 200 pages, I don't think you could quickly sum up the marketing avenues of this Industry in 200 pages. But either way, all data is good data.. well normally.
But still, what they did is cool and should be studied, it could greatly open doors in your mind that you would have otherwise never thought off... giving it, great value.
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