I wonder what it would be like if instead of selling playboy Hefner announced his
retirement and named a new CEO(to take over the mansion
).
And say the new CEO was a 30 yr old male that was a fairly well known rich playboy.
Kind of like if JFK Jr were alive and there was enough money to get him to take over
playboy. </improbable analogy used to typecast the CEO>
Hmmmmmmmmmmm?
I mean, do young buyers look at 83 yr old Hefner as something cool that they want to be?
I doubt it.
But that used to be part of it : "Damn, I want to be THAT guy".
Who could actually fit that role? I can't think of anybody.
But I got a feeling that if even Snoop Dog was named CEO the magazine would do better.
