I agree that there'll be a big reassessment this year with quite a few going out of business (seeing a lot of small ones closing allready in our niches) ...
Quote:
Originally Posted by ThumbLord
affiliates are a pain in the ass for most program owners,
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Wrong, maybe 10% of the affiliates are a pain in the ass - maybe 20% - but the majority isn't ... actually there are 3 groups of affiliates:
- The ones you don't even notice without looking into the stats - just sending sales and happy with their payouts
- The ones that need high maintenance (custom stuff, etc.) but bringing enough sales to keep it worth it
- The last ones .... the ones that demand high maintenance and sent you 5 uniques afterwards
Your statement only fits the last group - the first 2 definately aren't as they bring sales ...
Quote:
Originally Posted by ThumbLord
inhouse traffic generation is the key word,
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Partly true ... you've to generate enough traffic/sales to keep your program ALIVE without 1 affiliate - affiliate should be on top of that - it's a basic business rule not to rely on other people generating your basic income ...
Quote:
Originally Posted by ThumbLord
only whales and/or big Networks will survive, I am told
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Totally wrong - why would that be true? Large networks/programs have a lot of overhead costs to be covered and most of them didn't learn to save their money for "bad times" - it's much more easier for a small company to adapt to changes ...
Most people (affiliates as well as programs) that go out of business just missed the point of adaption and now die ... it's not like we didn't know changes were coming a year or two ago ...