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They may have signed up for a few $1 trials. Maybe the others billed faster and you were last in line.
Or maybe you have cross-sale partners that are hitting the card first and bringing it closer to the limit.
Whenever I have promoted $1 trials the sales went up but first time rebills took a dive. 2.95 and 3.95 trials seem to rebill more consistently. At least from an affiliate standpoint.
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