I was reading shoemoneys blog, saw what he said below, and thought, shit, this guy is just coming out and saying it. 65% of the traffic he is sending (that hes making commission on) the sponsor would have gotten anyway if shoemoney had not gotten involved
For instance, when we took over the local dentist?s website, we did some basic SEO. Within no time it was ranking #1 for Lincoln. Seems like the target keyword, eh? Not so fast. Over 65% of the PPC traffic coming was from bidding on his company name or his personal name. To us, the magic was in bidding on the dentist?s name and business name.
http://www.shoemoney.com/2008/11/04/...iate-programs/