Quote:
Originally Posted by tol120
how do traffic leaks occur?
would you need to make sure that the links created for the affiliate are correct and don't end up on "no page found"? ... or do you mean the program has to handle the tracking side correctly on that page?... or do you mean it should go to a good sales page, rather then a page with little incentive to buy?
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A traffic leak is basically any link which allows a surfer to be directed away from the intended page and doesn't earn the affiliate money. Basically affiliates work hard for their traffic and if they send you a hit for example, they want to make sure that hit has the best chance of earning them a sale. So all the links on the page they send the traffic to have to have some way of retaining their affiliate code.
An example of a traffic leak is if your home page has a link at the bottom of the page to a Toplist. The surfer would go to your site from the affiliates efforts, see the Toplist link, click on it and head off elsewhere, thereby destroying the affiliates efforts to make a sale. Yes the surfer may revisit you at a later date but he may no longer be carrying the affiliatest tracking code. Traffic leaks are a surefire way of losing affiliates very quickly. Just make sure that whatever you have on the pages the affiliates are sending traffic to, earns them money if it converts - it's only fair as they have got you that visitor.