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I remember about 5 years ago pulling up a bunch of numbers and looking into declines on my site because some guy had posted how decline rates were like the most important thing for a webmaster to focus on. I can't recall what the exact numbers were but after looking into it I realized this guy was full of shit (at least with regards to my site/situation). The declines for my site were insignificant. If I could reduce my declines by half it would add only pennies to my bottom line each month. I haven't given the slightest thought to declines since then and don't plan to now. There are far more important things for a webmaster to track and manage. I think a webmaster fixating on declines is like a brick and mortar store owner fixating on cracks in the sidewalk in front of his store.
Been with CCBill for 8 years and have never been happier.
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