San Francisco, California, October 27, 2009 ? Black Label Ads has reached another milestone with the launch of its new Application Program Interface (API) on the Black Label Ads Exchange, thus becoming the only fully transparent advertising exchange to offer this functionality to advertisers. BLA?s new API allows advertisers to buy advertising more efficiently than ever before. BLA?s API will allow advertisers to upload multiple creative?s, optimize and download reporting on a highly cost-effective and scalable basis across over 10,000 sites.
The BLA API aggregates all the tools advertisers need to successfully manage every phase of an online campaign. By utilizing the BLA API advertisers will:
Save time
? Bulk upload of creative units on multiple campaigns
? Manage multiple campaigns from a single interface
? Create blacklist / white lists of publishers URLs
Save money
? Optimize campaign bids to maximize ROI
? Ability to test and efficiently optimize multiple creative?s
Make better decisions
? Evaluate campaigns across multiple media partners in real time
? Granular insights into campaign performance early enough to increase success metrics
? 24/7 access to Black Label Ads reporting and data
About Black Label Ads
Serving over 350 million impressions a day on over 10,000 sites, Black Label Ads is The Internet's Adult Ad Marketplace. BLA has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best in class targeting and optimization technology. Black Label Ads auction - driven pricing, Real Time Bidding and API functionality combined with a self-service account management interface gives our customers unparalleled access to campaign information and total control. For more information email
[email protected].