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I won't pretend to know what it costs to operate GFY, but we all have a rough idea of the kind of money it brings in advertising wise. I've always thought it would be nice to see even just a portion of the proceeds put back into GFY (aside from the shows.) Be it new features, better load speeds, quality contests/prizes of some sort (like in the early days, Blu-Ray players are cheap for example.)
There really hasn't been much evolution over the years.
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