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The most important thing about a blog is that it is updated frequently. A good way to be successful in bloggin is by posting hand written posts with a lot of Keywords (see the prebious post by PureCharlie). You will than generate unique content. When you choose the topics of your posts choose models that are known on the net, so that you'll be more likely to get SE traffic on the model names.
The real trick is to keep bloggin and building up unique content. For a starting blog I would try to do at least a post a day.
Good luck
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