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PDF CLIFF NOTES:
In a nutshell what I get from the PDF docs is that you can't serve a sexually explicit ad- be it a banner, pop under, etc- to a surfer unless the surfer is already on a sexually explicit site.
Essentially it's forcing the company and it's affiliates to serve content that matches the site it's going on. So if you've got a PG-13 feeder site you need to be serving PG-13 ads (no insertion / hardcore), but if you're an adult site thats already displaying adult content you can run whatever you want.
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