If you have Google traffic very specific to what you are sending over to the sponsor - ie: Google pornstar traffic and you are sending it to a pornstar sponsor then you should expect to convert at a rate of under 1:400. If you have Google traffic for Red shoes and you try and sell them zebra striped guitars, chances are you MIGHT make a sale every now and then but in the end your sales ratios are going to be beyond horrid 1:6000 or worse.
Long story short, look at the traffic coming to your site. What are the keywords they are using to get to you? Now find sponsors specific to that genre and that is how you will be most successful.
|