Here you go.
Copywriting is the most important part to get right.
They have all seen pics of boobies before. They have all seem flash movie players.
So what - really - is gonna be your differentiator? Copy.
Point 2. Read Seth Godin's Purple Cow book. The upshot is, all tours are the same, pretty much. Start thinking about what people would NEVER EVER do on a tour and try it.
Test and measure using google website optimiser.
People's opinions on design and marketing are pointless. The $ is the only thing and google website optimiser will help you get that.
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