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Apple does two things better than anyone else, IMO...
Form Factor
Marketing
Nobody doubts that apple products look better than just about everything else that's out there. Via great marketing they're able to sell a TON of hardware devices at insane markups. Much of this is do to their devoted fan base touting everything apple does which has a certain effect on the market (just like all the early adoptions).
Macs aren't better than PCs... In fact the performance vs cost makes Apple a bad buy... Not to mention when you start factoring in available software. That being said that doesn't mean people won't buy them... I, myself, use a Windows 7 machine and an OS X machine daily. (I also SSH into about 4 or 5 Debian machines daily)
The real question is... are you willing to shell out the extra cash to get less performance and less hardware and software options in exchange for the Apple form factor? Many people are and that doesn't mean they are any less intelligent or even "wasting" money. Everything is relative to the amount of cash you have/bring in.
I opt for building my own machines and running Windows 7 on them (as of now). I like the cheaper hardware, the additional choices in hardware, and the available software choices.
I don't own an iPad or plan on purchasing one until there's a few more features; video camera and usb support primarily... Once those are available the device becomes much more personally useful to me. Until then I can think of some great uses for an iPad as is. Specifically as a college student if most of your books were available in electronic format. Class scheduling, IM, note taking... really some great uses. I just don't fall into a category right now where it's a "must have" for me...
Anyway that's my two cents ;)
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