One of my biggest challenges has been teaching our staff to identify with the surfer and understand the surfer's habits, wants, needs, triggers etc. Most of our guys get caught up in the day to day stuff and forget about the most important thing of all. I imagine the same happens with a number of you.
Times are tough. You need every advantage you can get. If you want to give yourself a fighting chance make sure you do your best to identify with your surfers
