Quote:
Originally Posted by Shap
One of my biggest challenges has been teaching our staff to identify with the surfer and understand the surfer's habits, wants, needs, triggers etc. Most of our guys get caught up in the day to day stuff and forget about the most important thing of all. I imagine the same happens with a number of you.
Times are tough. You need every advantage you can get. If you want to give yourself a fighting chance make sure you do your best to identify with your surfers  |
It definitely happens to me too.
Try being in the designer's seat every single day. Not only do I need to identify with the surfers, attempt to put myself into a frame of mind of being "into it" for every project. Some of the shit out there is not easy to even fake being into.... lol... and of course follow the client brief, and then at the same time, remaining as generally vanilla minded as possible so that technical design judgment doesn't go flying out the window in the process.
Shit... some days I feel like a serious multiple-personality train wreck.
