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Many people run trial upgrades all types of ways... people that run them aggressive are trying to get 60%+ trial to converts, the more aggressive you are the more people upgrade and the more they complain too.
However, upgrades are a very good thing... you can have an upgrade button in a trial members area that gives away all of the content, and people will upgrade and the same percentage will still naturally rebill - so it's a gain just by having the upgrade button let alone screwing with the surfer some.
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