?DIVES print shop 2009 promotional gift advertisment?
Concept: printing house branding ? new year?s eve promotional gift advertisment for creative agencies.
All promo materials are placed into the bag, including 5 types of chocolate candies too:
Blue ? offset printing
Lime ? graphic design
Orange ? digital printing
Violet ? large format plotter
Black ? stamps
Unwraping and eating the candy - client subconsciously associates this process with ease of getting what he needs (offset, design, digital printing, large format plotter or stamps). This pre-concept is a key for next new concept of this company branding. New concept was planned to start in a first day of 2010. New concept is based on 5 colors ? 5 services ? 5 types of ID.
