DVTimes,
There are so many variables involved, from the medium to your landing pages. It depends: If you're using search/keyword traffic, it tends to convert better - in general - than display/banner traffic. I 've seen search (non-branded) campaigns consistently convert at 1 in 50 clicks. Ive had display campaigns convert ~1:800. Regardless of the conversion ratios, big or small, it all boils down to looking at your CPA, or ROAS and seeing if you're making a profit.
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"I use the Google to pull up maps."
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