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The industry will not have an upturn after the financial decline is over unless it changes a lot. I know that sounds defeatist but the downturn started long before the banks crashed. The crash made it worse by a small degree, most people who had jobs kept them. This is not like the depression of the 30s.
The reason the industry will not recover is most customers lost to Tube sites are not coming back. Tube sites fit their needs better than paying for a site that does not live up to it's promise, risking getting their card getting scammed and bothering with canceling memberships. Or paying $30 for 30 minutes.
We need to think about how to win back customers and not wait for the economic upturn or the demise of Tubes, they are suffering from the same economic downturn as we are.
As I said I'm sorry I sounds defeatist but am I right?
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