Facts don't matter, and the press conference will be just fluff and bullshit (anyone believe a software adjustment would fix a hardware issue?).
Lovers of Apple will continue to suck the cock of a company that sucks much like other companies; it's just the cock of Apple is candied by a marketing department, and the followers love candied cock.
Or, maybe it's like the NPR story about people who simply disregard facts:
http://www.npr.org/templates/story/s...ryId=128490874