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IV. CONTENT MANAGEMENT
The frequency of updates is another very important factor specifically when it comes to rebills. Web sites can't get by anymore with "regular" or once a week updates. Now and days the customer is not only accustomed to real-time everything but they demand interaction and frequent updates with material suited to them and their needs. A perfect example of this can be found in the mobile markets. Customers now expect all content to be compatible with their mobile devices and if you don't provide it someone else will - count on that! The challenge to site owners is to generate enough material to "stock the shelves" if you will and enough dynamic social interaction as to feel active. If you can do that your site will succeed. If you can't you might consider an exciting career in electronics... Automation is the key in terms of frequency. Automate as much as you possibly can keeping your overhead under control and saving you money. Naturally there are elements that will never be automated such as interaction with the model but you get the point. Not every site or program needs a CMS but if and when you do, shop around for the best program that suits your specific needs. Shopping for a CMS is a lot like shopping for shoes - buy something that will grow with you because you never know where you will be in a year and tight shoes suck!
V. SOCIAL NETWORKING
Social networking isn't going anywhere, sure the platform people use will change over time, the fact remains it's here to stay! Lately this is where many customers swim around all day from one reef to another, sometimes in schools and sometimes alone. Study them, learn their habits, discover how to hook 'em and reel them in! Something I read all the time is, "...how do I make money off of Facebook? Twitter? Youtube? Blogging? Or before that MySpace?" In my experience that's entirely the wrong approach. Trying to work those networks and make money singularly off any of them is not worth the effort you put into it. Alternatively you ought to let those networks pull their resources collectively and work for you, at your convenience. Now that's more like it! By integrating them all into your web site you are essentially creating a small network of your own! As long as everything funnels back into your site you'll be fine. Note you will have some traffic leaks unique to each individual social network that you won't be able to do anything about - make peace with it. Do enough on each network to appear active, automate the rest and watch it grow.
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