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VI. INTEGRATION
Time is the only commodity that is truly irreplaceable. Your time is just as important as the models time, never forget that! However, understanding that your lives are driven by totally different goals is also critical. With both of those points in mind the objective should always be to make as small a footprint on each others time as possible so you both can go on and do what you do. This is possible right now like no other time before in our history. The integration of various technologies and resources into one focal conduit like your web site driven by something like a mobile device is the key to firing on all cylinders. So let's assume you've got the model in the bag, your integrated through and through, you have a truly unique experience designed and deployed and it's taking members, now what?
VII. MARKETING
The greatest web site in the world will fail if nobody knows it exists. The solution is marketing! It's academic that you must vigilantly promote your web site in order to draw as many potential new customers as you can while retaining the customers you already have. How do you successfully market your site is the real trick. There is no magic one-step to stardom short of a plug on TMZ or media scandal and even then nothing's guaranteed! A thorough marketing campaign is comprised of several contributing factors that all work in concert with one another and each guides the customer in the same direction until they reach the desired target. In other words there's no shortcut to success, if your product is in demand, the aforementioned good old fashioned business principles and elbow grease will get you there.
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