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I couldn't agree more, well said Mutt.
As with anything in business "one size" is never going to "fit all" so again, it's up to the individual to glean the information they deem valuable here, apply it to their programs or sites and make it happen.
As far as how social networking fits into it, I don't know about you but nearly all the young girls we've run across in the last 5+ years - all they do all day is text, tweet and Facebook. So for us it was less an issue of how do we make these girls play on these networks and more an issue of how can we fit into what they're already doing, make it not seem like work and everyone benefit from it.
The models are always going to do their thing despite what anyone wants them to do, it's all about making small footprints in each others lives.
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