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"mainstream" is a vast generic world
you need to focus on *something* but don't think of it as mainstream, think of it as something that isn't adult....using this mindset will help you focus more. Try doing something you like. For example, if you like sports, build a site related to sports. There are numerous sports-related sponsors out there. Say you wanted to start a sports blog talking about baseball. Find sponsors on places like cj.com and many of the other ad networks like it. Now, build yourself some feeder sites, since most non-adult sponsors are a little stricter in who they let promote them. You'll want some traffic flow into your target site. So, build some mini baseball blogs and promote those by posting on sports and fan forums (as a sig or non-spammy post about a topic). Send that traffic to this generic mini-blog that has no ads on it, but is pushing your target site.
As your target site grows, you can start adding ads little by little. Don't start with a banner farm. You have to groom and grow your site. Once you have a decent amount of posts/articles on your baseball blog, you can take these and condense them into an e-book and sell it on clickbank. Add some extras to your ebook and promote the ebook on your blog and inside of the ebook, promote your blog (some who may buy the book through clickbank's marketplace might not know about your blog to begin with).
Once you've written your ebook, build a lot of promo materials for clickbank affiliates to push your ebook. You can also start looking for other like-minded sites for link swaps, but also to push your ebook. Now, your site has two revenue streams: ads and the ebook.
Then don't forget, inside of your ebook...you can place more ads ;-)
This is just an example of something you can do in the non-adult world.
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