08-11-2010, 10:28 PM
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Confirmed User
Join Date: Sep 2003
Posts: 142
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Lazy porn ceo keeps churning out same stupid million dollar sex tape offer
Quote:
LAZY PORN CEO KEEPS CHURNING OUT SAME STUPID MILLION DOLLAR SEX TAPE OFFER
By Paul Wang - Wednesday August 11, 2010 @ 5:36pm PST
VAN NUYS, CA -- Vivid Entertainment President and founder Steve Hirsch has once again issued a press release offering "a million dollars" to a d-list celebrity to make an adult video.
In Hirsch's latest display of lack of creativity, his sex tape offer was extended to Laurence Fishburne's daughter Montana, who just happens to already be working in the porn industry.
Her Vivid video "Montana Fishburne: An A-List Daughter Makes Her XXX Debut" has shipped 25,000 units, with more DVDs on back order.
The celebrity sex tape craze first exploded in the late 90s with the release of the Pamela Anderson-Tommy Lee tape. Since then about two dozen celebrity sex tapes have hit the market, with Vivid Entertainment handling some of the more popular titles.
While no one can deny Hirsch's smart business sense, most industry experts conclude that people who market and promote celebrity sex tapes think they are more clever than they really are - their judgement clouded by dollars, not sense.
"The Kim Kardashian tape was unique because it wasn't supposed to be released," said an adult industry expert. "It was a very private and intimate moment between two adults. Steve respected this, but still must have thought 'great, let's release it as soon as possible.'"
Montana Fishburne's case is unique because it's an intentional and calculated move to make her famous - as well as an additional opportunity for Hisrch to issue yet another of his million dollar press releases.
"I think we've issued this press release about 40 times already," laughs Hirsch. "Every time there is someone in the news that is unusual or even remotely famous, we fire up the press release and just do a search and replace on the names. The press is so starved for material they just run with it."
"Maybe we should offer that crazy Jet Blue guy some cash," Hirsch said to an assistant.
While Hirsch seems to be having fun with the attention and money that sex tapes generate, he knows where to draw the line.
Other adult companies, however, seem desperate to copy his marketing strategies - even if it means pushing the envelope too far.
"Stevie is a master of his game which is Hollywood stars and their video cameras," said Morris Levy, President of Tampa-based Damp and Dirty Pictures. "We're trying to focus on the untapped sex-tape markets such as 'surviving family members of the recently deceased'.. high profile CNN-type deaths like warehouse shootings or flash floods."
Levy is dead serious.
"We have an offer out now to a woman whose husband drowned live on the local news trying to save the family dog," added Levy. "It's a three-picture 'all-anal' deal. Even if she doesn't accept the offer, it still gets the Damp and Dirty brand name out there. You can't put a price on that type of publicity."
Whatever the price, hopefully no one is buying.
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It does seem like the same press release over and over again. |
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