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There are already some tools for small webmasters that they can take advantage of. I am only a part-time webmaster and I and an employee built my own token based VOD site from free or inexpensive components including Wordpress as my CMS (free), a leased script (PhantomFlicks) that the developer installed for me and Zombaio's low cost billing.
I also recently put a job posting on a local Craigslist for people with various skills like graphic design, web development & video editing and I got quite a lot of responses from some very talented people willing to work in-house part-time or a per project basis. Anyone who is savvy enough should be able to do the research to find out what they need and find some help online on a forum like this or in their local area.
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