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5,000,000 visitors sent by how? :D
I mean, if it's a regular banner with a decent ctr then the site is must be much more than 5M daily visitor (what is just actually like 3-4M uniques)
Even if it's a pop ad with a high success rate then at least we speaking with 10-12M uniques what makes some sense around the top50
Realistically a 300x250 ad just Rowan said will send like 50-100k uniques if the creative is decent and the ad placed well.
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