What can you share with us about reasons why some companies will see a very large submit to join decline ratio when others dont.
I have a few clients that are running NATS and the same processors but 1 site will only see about 30- 40% of the submitted on join form to an actual join sale and another will see about 65-70% get accepted from the nats submit to actual join sale.
Could this be because of scrub settings in Nats not matching the processors scrub settings?
Or is there something else that can be done to increase the successful submit on join form in nats to a completed join sale on the processors side?
Any insight will be greatly appreciated.
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Originally Posted by MobiusMike
I have to disagree. I have a real problem with most fraud scrubs for reasons similar to the OP.
For obvious reasons, the gateway operator can't disclose their scoring methodology and most try to provide a "tuning" system that loosens or tightens the scrub based on performance but you often have cases where good sales are being declined.
There are many things a program operator can do to limit chargeback activity on their accounts and maximize sales that don't include scrubbing.
Many webmasters here complain about programs that drop out, stop paying, etc, etc. There are also programs who have billing methods/practices that will increase their likelihood of getting chargebacks. If a legitimate customer who feels like he was taken advantage of charges back a transaction because the operator won't provide them with a credit (when they should) that customer is not necessarily a risk to the next program.
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