Its not a scam, its actually pretty usefull info on how to get traffic to existing sites. If you are a vet you might know 80% of what is being said in the program, but i have been in the biz for 7 years and there where still some methods that i didnt know.
I received a $1 dollar trial promocode to send around, if you want to check it:
http://tinyurl.com/1dollarpromo