You should be using a Java exit with "are you sure you want to leave this page" and depending on the offer you chould redirect them to a second "upsale" site. Or put them back on the current page. Your surfer is leaving you should devise a plan to keep them on it.
"I guess you arent interested in super hot girls click on to go to site"
corny but you get the deal.
it is also good to pop a coupon in this instance on the exit, like "You have been selected for a 25% discount".
It really depends what site it is/for.
But straight exits are a waste of time imo. You should always lead the surfer into everything you do.
google and certain places may not like/allow this so it depends on your advertising but you can separate the campaigns based on who allows what.
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