Quote:
Originally Posted by Jayvis
Are you saying Google may punish those who push exits? I've never heard that before, or maybe I am misinterpreting what you said...
Otherwise, great points! I am a big believer in people creating their own customized creatives. The webmasters know their traffic better than anyone... and if a sponsor doesn't have exactly what you want, or cannot make exactly what you want, you have to take things into your own hands. Sometime's it is just easier to do it yourself anyways. That's why I push API's so much.  |
I was pretty sure when purchasing traffic from them they do not like the exits "trapping" users, even if it is a simple "ok" or "cancel". i could be wrong but when playing with google i like to keep my pages clean as possible. in my experience they are just looking for an excuse to assfuck you no matter how vanilla your page.
Quote:
Originally Posted by Jakez
MetaMan what are the ratios like on those exit decision popups? Better than regular ratios or worse? I would think the ratio is higher than normal because it's shown a lot?
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It 100% totally depends on the site, the text, what you are offering. They increase your ratio because the way i feel about a lander is that it is more "run and gun". the surfer is surfing to most likely buy on your lander or your lander is set up to make someone buy.
If they are leaving it means they are probably going somewhere else to compare content or price. This is why you should "trap them" back on your site. if they are leaving, they are leaving, it cant hurt adding an offer to them leaving.
i would not put these on a site that does a lot of bookmarks though. as those kind of surfers are just that surfers they normally come back to buy at a later date.
if you want to get creative you can cookie stuff these surfers after a certain time period and add an offer then on an exit pop if you deem them free loaders. it really depends how you want to play with it.
but in summary yes they do increase conversions because the surfer is A) planning on leaving anyway B) showed interest in your site to click on it but obviously not enough interest to buy, so you want to re capture their attention.
Testing is all i can say. test test and test some more.