Quote:
Originally Posted by kane
The brand is clearly worth more than the products they sell right now. Walk down a street and ask people if they know what Playboy is and most people will say yes. Then ask them if they buy the magazine or subscribe to the sites and most will say no.
I had read that they plan to start opening up a chain of clubs and using the brand in other ways. That could be something that is very profitable for them if done correctly. I know Playboy clubs were once popular places, they could be again.
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i could see clubs damaging the brand.
playboy clubs are out of touch.
there are lots of table dancing clubs. in the uk these are now almost all nude. so unless playboy go full nude, i think they would not do well. and if they do go full nude then would people (women) want to buy playboy products?
you need to give the logo 'class'.
thats the hard thing they have to do is make the logo about quality.
in the uk i have seen the logo on some right old rubbish.