Quote:
Originally Posted by Mutt
not sure I get this - because it doesn't sound shady to me.
if there's a great blowjob MILF site - let's say GertrudeSucksCock.com - and I have a new MILF blowjob site SarahSucksDick.com. I see nothing wrong with buying Google ads for searches on Gertrude's site. Surfers who like Gertrude will be interested in my site.
It's like the NBA buying an ad on the SuperBowl broadcast. Is that wrong?
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You can bid on keywords, but you can't use the actual trademark name in the corresponding ad.
The only reason Google allows competitors to bid on keywords is because it artificially drives up the bid price since the owner of that name now needs to bid against every one else in the same industry. Basically, Google extorts you out of more money so they don't show a competitors name above yours.