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Suing people by this method is the only way owners have of getting something back off the pirates. But it's not going to solve the problem and looks like it's getting harder and harder, so Gideon should rejoice.
It needs Government intervention with a law making advertisers at danger of being sued or the sites being disconnected to make advertising useless on the sites. A tightening of DMCA isn't going to work if the site only has a link to the download.
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