Originally Posted by borked

That was enough of an answer for the client since within those 15% were the pirates. Maybe all of them were pirates, maybe only 1% but a good enough chance to take the risk.

I implemented a method where, during the lifetime of a member, any movies added to their favourites or watched in their entirety were logged. If the member cancelled, their login would still be valid for 1 year whereupon relogin they would have full streaming access to those movies. Any new movies or old ones they never watched would be removed from full access rights and clicks on them would be used for upsells to get them back.

By implementing this, they lost 3% of their recurring (downloading) member base (remember only those ones that were downloading the movies - not the entire member base), but over the next 6 months got a ~70% upsell success rate turning that expired member back into a full member.


In all, the implementation of all the above means that all your movies are free from pirating and by-and-large your members won't care that there are no downloads since they still have access to the content they liked. Better still, it gives a chance for active upsells to win back lost members.