They just got back to me, its the registered owner info.
When I asked what the difference was i was told the following:
The difference is promoting Streamate.com vs. a custom whitelabel of your own.
If all you want is an iframed ad on your site like the below then you don't need a whitelabel.
http://www.streamate.com/exports/code/tour/
Regards,
****
I have a lot of sites, and want different affiliates. Guess I can't go that route.
Wish there was someone who has tried this to help out.