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Sure, a few "legit" businesses rebill. But not all of them. And I don't see the credit card associations threatening to cut them off.
The gym I use doesn't rebill. I know of another gym in my area that did, but they were sued for it and had to pay damages.
The magazines I subscribe to (five of them) don't rebill. I've only had one magazine rebill in the past, which I don't subscribe to anymore.
Most of the rebills I do have were done at my request. Like my satellite tv bill. That's because I wanted it. It was my choice. Big difference.
And I am notified every month about all of my "legit" rebills, including my ISP, either by regular mail or email. So I am reminded of the bill in addition to seeing it on my credit card statement.
Does the adult industry do this? No. Because they want you to forget about the charge and keep billing you for as long as possible.
I know a ton of webmasters who have had to issue refunds or incur chargebacks because the customer forgot to cancel and wanted their money back. I bet you do too.
Even if you don't believe that rebills result in higher chargebacks and refunds, pissing off the credit card associations ...
What's the problem with NOT having rebills if it virtually eliminates all chargebacks i.e. the Verified by Visa product?
If the product is good, people will come back and you won't need to rebill them.
Why is the adult industry afraid of giving up rebills if it will potentially solve the current crisis?
Because they want that short term money, regardless of the consequences.
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