The Matt Cutts announcements are modeled to send out very specific messages, to a specific group of people.
Matt Cutts wrote Google's SafeSearch family filter, you know, the one that filters out sites as being safe, or not safe, for kids. He has a PHD, a Masters in Science degree and two B.S. degrees, one in math the other in computer science.
You are being told, what they hope you will believe, so you will follow with action/inaction accordingly. What Google says, then does, are often in conflict.
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