i really have no idea if exclusive content does what it's supposed to do.
i had a new potential customer on ICQ tonight, so we got to chatting about business and his websites which do have nothing but exclusive content. So his thoughts on what is going on with paysites/memberareas today is that customers will book out of a site just as fast on a site with exclusive content as one with a shitty members area full of crappy plugins. The surfer just enjoyed the exclusive content site more, but he's still leaving just as fast to find the next paysite to join.
um.........so i ask him 'then why are you investing money in exclusive content? why not just put up the killer front end the big boys do and go with a cheap shitty members area?'
he paused for quite awhile - i can't even paraphrase his answer to that one but he concluded that somehow it does make sense and besides that he takes alot of pride in his paysites.
man am i bad salesman, i think I almost talked him out of buying any more exclusive content!
very bright guy though with some quality sites.