Originally Posted by Paul Markham

Can you explain why it's good to keep testing a design of a site please?

Are you assuming every test will result in increased sales?

Because if this is true, the original design must of been crap, the next bad, the next poor, the next average, the next nice. And so on. Which means the site owner is clueless about what he's doing.

To me continually testing a tour or site is groping around in the dark.

Changing the content on the tour is good, but not continually changing the it.

Please explain further.





https://gfy.com/showthread.php?t=1023604