Winnipeg White Out
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The Winnipeg White Out is a hockey tradition that dates back to 1987 when fans were asked to wear white clothing to home playoff games, creating a very intimidating effect and atmosphere. It was created as a response to the "C of Red" created by fans of the Calgary Flames, who the home town Jets were facing in the first round of the 1987 Stanley Cup Playoffs.[11] The Jets eliminated the Flames in four games, and fans wore white for every home playoff game thereafter. Fans coined it the "White Out". Marketing for the team during the playoff referred to the "charge of the white brigade". Fans of the Manitoba Moose in Winnipeg also continue this tradition.
http://en.wikipedia.org/wiki/Winnipeg_Jets