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Originally Posted by AVN Theo
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Great tip. Thanks Theo!
I want to make it clear this tip is not saying you should start focusing on heatmaps. People use it to measure all aspects of their blogs/pages/tours, etc. It's not necessary. analytics will tell you most of what you need to know.
Here is exactly what you should use heatmaps for: if you got a page of anchors all linking to the same thing, a heatmap can tell you which thumbs/links are resonating with your visitors. You'll learn which type of images/test you should be displaying more of.
But that's all. Have a look, and then move on. There are far more important tweaks you can make
